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March 2019
MAGMA SQUARE APPOINTS PIKASSO IRAQ AS OUT-OF-HOME ADVERTISING COMPANY
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With Magma Square nearing its opening date, the company recently signed an advertising concession agreement with Pikasso, the number 1 out-of-home advertising company across the Levant and a leader in North Africa and West Africa.

“Teaming up with Pikasso Iraq was a natural decision for us,” said Thomas Touma, General Manager of Magmaline, the Malia Group subsidiary that operates and manages Magma Square. “They have the experience, expertise, and innovation to manage this iconic project. We very much look forward to a successful working partnership with them,” he added.

As part of this contract, Pikasso will deploy a comprehensive range of products inside Magma Square: a 2m2 Scoller Network and Large Format Backlits, as well as Specials such as the vinyl branding on the entrance doors, windows, escalators and elevator doors. Furthermore, imposing LED screen located in the key central area of Magma Square, the Main Piazza, an impressive Rooftop overlooking the Erbil-Sulaimani highway, as well as the popular Overhead located at the entrance of the car park.

“We are very pleased to have been chosen by Malia Group for the advertising concession of Magma Square. This will allow us to launch Malls Advertising for the first time in Iraq and will give advertisers a new opportunity to reach a high local purchasing power audience,” said Ali Hamadeh, General Manager, Pikasso Iraq. Established in 1986 and with more than 13,000 advertising faces, 260 digital screens, 65 exclusive concessions across 367 cities in eight countries, and 450 highly-qualified professionals, Pikasso places quality and innovation at the heart of its development.

Owned by Malia Group, Magma Square is a 20,000 square meters retail and entertainment project located near the American University of Sulaimani, Iraq. The expansive project features F&B outlets, retail shops, supermarket, kids’ entertainment area, 8-screen movie theater, and health and beauty center.

For more information on Magma Square, click here.

For more information and bookings, kindly contact:
Nicole Razzouk
Sales Director Iraq
T: +961 1 290 390 Ext. 1301
nicole.razzouk@pikasso.com



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